On April 14, 2020 all Amazon Associates got a letter starting :
Amazon probably was asking are you well because it didn’t want you to get heart attack when you’ll read what’s changed page.
So what a change Amazon did? It lowered most of affiliate rates twice or more. Here is Fixed Standard Program Fee Rates before and after comparison table:
April 21, 2020
April 21, 2020
|Luxury Beauty, Amazon Coins||10.00%|
|Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry||8.00%||3.00%|
|Headphones, Beauty, Musical Instruments, Business & Industrial Supplies||6.00%||3.00%|
|Digital Music, Physical Music, Handmade, Digital Videos||5.00%|
|Physical Books, Kitchen, Automotive||4.50%|
|Health & Personal Care||4.50%||1.00%|
|Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories||4.00%|
|PC, PC Components, DVD & Blu-Ray||2.50%|
|Televisions, Digital Video Games||2.00%|
|Physical Video Games & Video Game Consoles||1.00%|
|Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, Amazon Pay Places, or Prime Wardrobe Purchases||0.00%|
|All Other Categories||4.00%|
So Amazon basically doesn’t want to share profit for products which are on demand now while a lot of people are sitting at home and spending money on these products.
I saw some online petitions against Amazon, but I don’t this will make any impact. But I hope this COVID-19 pandemic will create another opportunities because so many business are moving to online nowadays. So I am sure bloggers will find other good sources of income. Thought Amazon Associates program was my favorite until now.